The Hollywood Bowl is almost certainly one in every of my favourite puts in Los Angeles – track, nature, creativity swirling within the outdoors below the celebs – who wouldn’t adore it?! You’ll be able to consider how over the moon I used to be when the Hollywood Bowl requested me to design the merch for the 2023 Jazz Competition!!! This used to be a dream collaboration. I used to be so impressed that I straight away began sketching with a black sharpie. Although I by no means shy clear of colour, I sought after to first conceptualize the designs in black and white to look what I used to be interested in graphically. I sought after to incorporate parts that represented the track, the artists, the target market, and LA iconography to present the designs a way of position. Listed here are a few of my preliminary sketches.
We in the long run went with those (under) and added different parts and plenty of a laugh, vivid colour to make the designs pop! My designs have been impressed via the free-form, improvisational, nature of jazz track and herbal parts that signify Los Angeles and the Hollywood Bowl – together with palm timber, sunshine, seashells and stars. I sought after the artwork to constitute no longer most effective the track and the musicians, but additionally the neighborhood. The dots pouring out from the Hollywood Bowl shell constitute the target market. The decision and reaction between the target market and the musicians explodes in a paranormal show. The hand-drawn lettering, geometric shapes and spirals recall the Artwork Deco taste prevalent all the way through the upward push of jazz. And the funky, a laugh, just right vibes that exudes from the artwork – smartly, that’s the “Justina spice” that I will be able to’t lend a hand however sprinkle into all that I do! I’m hoping it makes you need to bounce!
The crew on the Hollywood Bowl (shout out to Janice Bartczak and Melissa Achten!!) – just like our crew at Jungalow – is small however mighty. It used to be so cool to paintings with a crew as nimble as ours and iterate at the designs as we went alongside. Janice and Melissa even got here to the Jungalow Pop Up release birthday party (extra on that within the subsequent weblog publish!) and invited us to the Jazz Competition a few days later. So thankful to domesticate extra inventive neighborhood!
It used to be this type of travel to look such a lot of gorgeous folks strolling round with the merch on! It felt like artwork and creativity have been connecting us all to each other. The Hollywood Bowl crew additionally had the bright concept so as to add BUCKET HATS to the merch line up! How freaking lovely are they?!?! P.S. They bought out in 4 hours!!!
It used to be so surreal to look my designs IRL at an iconic Los Angeles landmark. Nonetheless floating on a cloud from the entire revel in!!!
Thanks SO a lot to the Hollywood Bowl for this chance and for having me and my fam at this yr’s Jazz Competition! Take a look at the entire assortment right here.